Bohler-Uddeholm becomes voestalpine High Performance Metals

Dear Customer or Supplier,

Since April 1st, 2018, Bohler and Uddeholm products have been represented by individual sales channels focused solely on the sales of those specific products. Bohler Tool Steel products are available from EDRO Specialty Steels sales representatives. Bohler Aerospace, Bohler Power Generation or Bohler High-Speed Steels are available from Bohler Sales Teams responsible for those specific products. Uddeholm products are available from Uddeholm sales representatives, the toll-free phone number for Uddeholm products remains unchanged.

The decision to have both brands represented in the marketplace was taken to bring an added level of focus and expertise to our branded products. This enables a greater focus on providing advanced solutions for our customers’ special steel demands. Also, for multi-national customers, this brand alignment provides a consistent experience across borders with regard to product specification and fulfillment as it aligns us with our international sister companies.

Additionally, as of April 1st, 2018 Bohler-Uddeholm Corporation changed its name to voestalpine High Performance Metals Corporation This change reflects the ownership structure of the company which has been in place since 2007 when voestalpine AG acquired Bohler-Uddeholm AG and again aligns the United States globally with each of our sister companies. voestalpine AG owns many global brands such as Bohler, Uddeholm, eifeler and ASSAB.

You should also note that eifeler Coatings Technology will be rebranded as voestalpine eifeler Coatings over the coming months.

We understand that there has been quite a lot of change, but we wish to assure you that our focus on you our customer has never wavered. Our mission is to provide additional access to expertise and to a wider product range that can benefit the industries we serve. Where possible we will be working to streamline administrative processes. Please forward this communication to whomever in your company you feel should be made aware of these changes.

We thank you for being our business partner and for your patience during this transitional period. We look forward to working with you as we start this new chapter in our company’s history.

Best regards,

Ricardo Fioramonte
COO,
voestalpine High Performance Metals
North America